Bookish goodies, author swag, and author merch are great ways to promote your author brand or your book. (And book boxes are all the rage these days.)

What’s a book swag? They’re gifts that accompany a book such as a bookmark. Book swag are also used as promotional tools to get more readers interested in buying a book when it comes with free things. Authors can also give away free copies of their books along with these little gifts.

Or authors can use these bookish goodies as incentives for book pre-orders (make sure they’re REALLY enticing and can’t be received any other way!)

Here’s a list of bookish goodies you can give away:

• Bookmarks/Book Plates/Bookmark Cases
• Stickers/Sticker Books/Decals
• Ink and Stamp Pads
• Buttons/Enamel Pins
• Magnets
• Notebooks/Journals
• Pens/Pencils/Erasers
• Pencil Cases/Pencil Boxes
• Notecards/Quote cards
  
• Totebags/Purses/Backpacks/Wallets/Zipper Pouches
• Drinking Glasses/Mugs/Tumblers
• Phone Cases
• USB Drives/CDs/Vinyls
• Keychains/Lanyards
• T-Shirts/Sweatshirts
• Socks/Legwarmers
• Scarves/Kerchiefs/Hats/Headbands/Hijab
• Gloves/Mittens/Wristbands
• Blankets/Pillows/Throws/Bedsheets
• Wall Decor/Paintings/Frames
• Pressed Flowers/Flower Prints
• Jewelry (Bracelets, Rings, Earrings, Necklaces)/Jewelry Boxes
• Toys/Games/Figurines/Board Games/Playing Cards/Puzzles
• Character Cards/Trading Cards/Posters
• Scented Candles
• Candy/Chocolates
• Crystals/Gemstones
• Bath Bombs/Soaps
• Dinnerware sets/Plates/Charcuterie Boards/Cutting Boards/Coasters/Cozies
• Maps/Blueprints/Portfolios/Polaroids/Letters
• Lens Cases/Glasses Chains
• Sunglasses/Glasses
• Airpod Cases
• Teacups/Teapots/Decanters
• Tea Leaves/Tea Strainers/Tea Tins
• Heating Pads
• Flags/Pennants
• License Plates/Car Decals
• Bath Towels/Tea Towels
• Book Covers/Book Cases/Book Sleeves
• Mouse Pads/Keyboards
• Luggage Belts/Luggage Tags

Or be creative: offer items specific to your book

On a tight budget? No problem. Pick bookmarks and one other item to accompany your book. Hope this helps!

I’ll be updating this list regularly, so make sure to check back soon.